Keeping coffee fresh

Coffee loses its aroma to four things: light, air, heat and moisture. Stored well, it stays fresh for two to three weeks after opening.

How to store it

• In the original bag with its aroma valve, tightly closed

• In a cool, dark place – not next to the stove

• Buy smaller bags and reorder more often

What about the fridge?

Better not. Condensation forms when you take it out, and coffee absorbs smells. Freezing works for larger stocks – in portions and airtight.

Whole beans or ground?

Ground coffee loses its aroma within hours, whole beans within weeks. Grind fresh if you can.